In part 1 of my author promotion ideas, I talked about being your best self. What image are you looking to share with your audience? You are here to “sell yourself”. If you want to sell your books, then the reality is that you must “sell you”! What goes on your social media sites needs to be the image you want to portray.
This leads us to part two. How does your website look? Is it a place you would want to visit? Do the colors and styles relate to your image? Make sure that you find that happy medium where you show as much of your real self as you are willing to have the public see and what relates to what you write. In addition, you want to have enough on your home page to keep it interesting, but not so much that it’s cluttered and hard to find things. Think of your home page as the central topic and then, the links to your other pages as the big ideas that support that central topic. On each of these pages (big ideas) are all the supporting details for that page. In other words, all your other pages are the meat of your image. My site has a page dedicated to each of my books, where you can purchase them, my biography, my blog and the biography of my main character. Is this the way to do it? It is for me, but it may not be right for you.
My colors are greens, grays and black. Again, right for you? Maybe but certainly right for the image I wish to portray… dark, spooky, mysterious, and captivating. There are some wonderful professionals out there who will design it for you, but heck, give it a try yourself if you’re on a budget. When we are rich and famous then we can hire the big guns! For now check out these three sites. It’s never too late to learn a new trick!